Aso Dara which originates from the Youruba language translates roughly to “good cloth”.
Aso Dara was set up as a side business by Modupeola and her 4 siblings Temitope, Oluwatosim, Tolulipe & Gbemisola using traditional African fabrics who were born to Yoruba parents who immigrated from Nigeria to the United States.
Drawing from their culture they have created a beautiful collection consisting of head wraps, chokers, headbands, bandeau’s & swimsuits with prices starting from $10 USD to $65 USD. (shipping to Australia is $15 USD)
Starting only 12 months ago the business is growing at a steady pace with sales from all over the world. The only place Aso Dara advertise is on Instagram, they post photos of people wearing their product regularly. Their Instagram account is growing at between 1000-15000 a month with a current following of over 20,000.
The African fabrics are sourced from various locations across the US and they have gotten prints from Nigeria and Senegal. Each print has a story which you can read about on their website.
I look forward to seeing what’s next from Aso Dara.
I’ve ordered the Sannaa Headwrap and can’t wait for it to arrive.
www.asodara.com Instagram @asodara